7 of the biggest technology failures within companiesThere are no highs without lows. The innovations of tomorrow are created with the failures of yesterday, so failing can have unexpected…Jun 10, 2021Jun 10, 2021
How to find your USP“What makes your business unique?” is the most asked question when you pitch someone about it. In Marketing terms, they are asking about…Jun 2, 2021Jun 2, 2021
How technology is influencing consumer driversHow technology is changing business modelsMay 25, 2021May 25, 2021
Successful internationalisation of your tech brandThe global marketplace offers vast opportunities for tech brands that are planning to incorporate internationalisation into their marketing…May 19, 2021May 19, 2021
How to successfully scale a tech brandScaling a business is always a growth issue. It allows businesses to steer challenges in the right direction and expand. Find out how to…May 17, 2021May 17, 2021
The biggest mistakes tech companies make when creating their appToday, more than 1 million apps appear in the Apple App Store and the Google Play Store. Most of the apps didn’t obtain the success they…Apr 30, 2021Apr 30, 2021
You don’t need branding. Let me tell you why…I like to be honest and share my own personal business experience so you can learn something along the way and avoid the mistakes I have…Apr 29, 2021Apr 29, 2021